How to reach the IT guys? They spend most of their time in office and even Saturdays and Sundays are spent at the office slogging. How to reach such people, who do not have time for Soap operas or movies. Well the best time to reach them is during the short breaks that they take during the work hours - this is where the solution lies.
What do these guys look for during such breaks? Some thing that would re-energise them to work for another hour bf4 another short break. What energiser could be better than a humour or a little gossip with. Here we arrive at the answer - short humorous strips do have their attention. Well that's what the Ad world is doing - floating around URLs that link to some comic strips which are used to advertising some product or the other.
One guy watches it and then emails the others and the chain goes on. These ads are sometimes the topics of chats during breaks too. Though most of them do lack the creativity but in the end
they do serve the purpose - they do hold the viewers attention and are forwarded to others to watch and either criticise or enjoy it.
Below is one such ad of Happydents. Though its not very well made but serves the purpose.
http://www.happydent.in/protex/viral/index.html
Chat sessions have a huge potential for advertising is what I think especially the Google way of advertising - 'Adsense'. Sense what the chat is about and put up the adverting in a small frame as a part of the chat window. If the users find it useful then google has earned the revenue and the users are also happy as they might find what they are searchin for.
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